Copyright 2006 Top Dog ConsultingThere are so many wimpy cold calling scripts out there that if your try them all, theyll make your head spin.Youll find some scripts tell you to introduce yourself and bond before you get to the point, as though youll build a lasting relationship within a few seconds on the phone.Other scripts direct you to tell prospect all about the company, as though your companys history will justify the fact that your call that has interrupted the prospects day.Some scripts even start out with the unconvincing words This is not a sales call Yeah, right. Who do they think theyre kidding!By the same token, you and I both know that the power of any sales presentation is in the words.Face-to-face you have all sorts of visual cues that let you know whether or not you and your prospect are strolling down the primrose path, together.In the blink of an eye you pick up cues such as a prospects crossed arms, broken eye contact, and other body language that lets you know when your words have taken the two of you off the profitable path. With these cues, you quickly figure out how to get back on track and can easily adjust your sales presentation accordingly.On the phone, however, your cues come from background sounds, tone of voice, pacing, and the words themselves.To stay on course self-control is key.Say too much and youll hear, If hes interested hell call you and wonder, What happened? Say too little and the gatekeeper will ask questions, to keep you talking, find out what she thinks she needs to know, and then get you off the phone.Since sales professionals have a gift for gab and thrive on social interaction, we are most comfortable talking with people face-to-face. We prefer to be around people and usually dread "cold calling" on the telephone. When we do our cold call prospecting, it is easy for us to talk too fast; too spew out way too many words for the prospect to grasp on the phone, and to relinquish self-control altogether. We experience failure, not our favorite lesson, and quickly build an aversion to making cold calls.Successful sales professionals turn aversion to attraction by using scripts that are, in essence, a sophisticated sales presentation. Scripts that are stripped down to the essential words, not too many and not too few words that make the sale in their 90-seconds of time on the phone with an executive or executive assistant.Yes! A script can be that good and yield results of 6-8 appointments out of every 10 calls.How do you come up with a script thats so good? First, you must craft a script so that it contains each of the components of an effective face-to-face sales presentation. Then you must streamline the script for successful transition to the telephone.A spectacular structure for a cold calling script is this:1. Use the prospects name, in the form of a question, as your opening line. 2. Identify yourself 3. State the purpose of your call 4. Build a benefit statement that tells your prospect precisely what he/she will get out of meeting with youin terms of bottom line numbers. 5. Maintain self-control by knowing what you want out of the call and asking the questions you need to ask to get there.Heres an example of such a script:Mary? This is Leslie. Im calling from ColdCallingExecutives.com to see whether or not I can double Johns revenues in 90 days or less. Whens the best time for him to meet, this week or next? I appreciate you. Thank you.Even the best cold callers are struck by how much effort it takes to relax during cold calls to executives, how few words actually need to be spoken during a structured sales call, and the power of a carefully crafted sales call.Youve heard the phrase KISS Keep It Simple, Stupid! You can modify that a bit to help you with your own spectacular script for successful cold call prospecting. KISS Keep It Simple and Structured. Then, enjoy your success as your new, simply spectacular cold calling strategy pays off!Forward this article to friendstheyll thank you for it!
The new breakthroughs had also aided to give in affordable printing rates and easy handling methods. Essentially digital printing had paved to give in fast and efficient printing service that made business easily comply with the needs and demands in the market. Eventually with the aid of the innovations of technology choosing for the right printing media had fostered to create great output.Primarily people are fond of keeping memories of the photographic happy moments, significant places, favorite artists and a lot more. They keep them as a remembrance that once they had been to that place and had successfully achieved their goals. And because of this, canvas printing had come into realm that had worked to preserve and keep their photographs last for years. The digital printing canvas in particular had ideally created true and original limited edition of canvas art prints. Mainly in order to protect the identity of your canvas prints and in order to provide valuable canvas prints and protect the identity of your materials you have to consider some factors. The following can be a guide on how you are going to create your canvas prints with the aid of digital printing canvas.First, your materials should not be easy to produce. In this matter you have to create for a print that should not be easily copied by any copy center. It must contain a mark that would signify that you are the true owner of the material. Logos or signatures can be good evidence that your canvas prints is really owned by you.Second, the printing method, techniques and strategies applied should be unique and are protected only through art publication. The strategies hold on how well you are able to produce and artistically develop your canvas prints. Additionally the materials applied to it should be limited and exclusive.And lastly, it should be legally protected and digitally safe coded. This is where the patent and copyright ruling enters. Your digitally printed canvas prints are marked with copyright symbols or signatures that will prove that the material belongs to you.The above mentioned can be your guide in keeping the original artworks you had produced. Mainly being knowledgeable of the above factors can help you protect the artworks you had made. This are important things to ponder because with the stiff competition in the market you can never be assured of keeping your material safe and so as keeping you away from fraudulent duplicationsThough digital printing canvas may be the fastest and easiest way of producing your art canvas prints it is indeed still a vital factor of keeping the identity of your materials.
Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.And when it comes to your trade show booth, the last thing you want to do is lumber along. You want a trade show booth with class, sass and kick, well, you know.The absolute best way to ensure your trade show booth has just the right combination or class and sass is to hire graphic design experts to create the perfect trade show booth for your business.Yes, you can buy a trade show booth that's more or less designed using a template, and it will look good. But you want more for your booth than to just look good: you want it to be stunning and hypnotic and suck people over to check you out like they will a lovely Jag in a mall parking lot.Graphic designers know how to do this. They'll take the time to learn about you and your business. They'll look at all your marketing materials for colors and themes they can use in your trade show booth. Professional graphic designers know their eye candy and can guarantee you will have a visually appealing trade show booth that customers will be drawn to.More importantly, what professional graphic designers can do is to develop an overall marketing concept for your trade show booth. Why is that important? Every great marketing and advertising campaign has a concept, a basic message that it works to convey. That concept will carry through all of a companies advertising and marketing materials by using various elements in them all of them to ensure that consumers are saturated with that message.For instance, if your company uses the colors royal blue and white, you want these colors to be dominant in your booth design. You don't want to go with purple and green for your booth, though you would definitely stand out from the trade show booth crowd using that combination of colors! What would happen, though, is after the trade show when a customer saw your standard royal blue and white marketing materials, they wouldn't automatically connect those materials with your business-and worse, might toss them in the trash.Professional graphic designers also know how color and visuals work together to be appealing, inviting and tell a story. They also understand color and balance, and how to use them to get a response from the viewer. And that response should always be something more than Oh, what a nice-looking trade show booth. They can create a trade show booth that will have customers going Oh, wow! I've got to get over to that booth right now. Gotta check it out! And really, why would anyone settle for being nice looking when they could be fabulous! Or lumber along in a nice mini-van when they could just as easily be zipping around in a Porsche!
Whether you are promoting an event, advertising a product or service, at one point you are might probably be tempted to advertise with the use of flyers.Flyers are handy. You can mail it, leave it or hand it out. In addition it is the easiest to make and produce. It is also the most affordable marketing tool. Nonetheless, these features did not make it a lesser marketing tool.How do you secure its effectiveness? Well, there are two points to consider - the artistic and the technical side. First things first, let us tackle about the artistic side of it. The first step is to formulate a creative concept - a concept that will both catch the eye and the heart. You can use photographs to tell a story and sell your ads. Make sure that your concept is eye-catching that the moment an individual stare at it, he will surely grab it. Establish a center-attention. Choose the most important image or phrase to put emphasis to. You can play with the size, density, brightness and position in order to give it the right prominence. Bear in mind that you only have limited space. Moreover, use images that can say what the words cant at the given circumstance.Do not create false claims. Your selling point is to say the truth. That way, your company can yield trust and loyalty from the readers. Be enthusiastic, tickle their fancy in a positive light but do not overdo it by uttering statements of make-believe. Organize your page. You can use boxes and borders. However, maintain the flyers simplicity. It need not be complicated to be catchy, right? Illustration need not amount to ornamentation. Simplicity is still preferred by many so stick with it. Spend time on wordings. Proof-read it for several times. Also ask other people to read and proof-read your contents. It will be a waste of money to print an erroneous flyer. Thus, before printing the same, be sure that there are no flaws and errors.Let us come to the technical side of flyers the flyer printing. Be sure to get a reputable and skilled printer to secure quality printing results. Also, choose the right printing technique to complement your design. Now, you are ready to create a flyer that shrieks Get Me. No need to offer it. For sure, your flyer can manage even without your initiative.
There is nearly nothing more important to an Adsense campaign other than informative and interesting content, this article will describe how keywords play an important role in maximizing your Adsense income.Keywords are crucial to the success of your Adsense venture. You will not be able to have relevant advertisements showing up in your sites if there are no significant keywords detected by the Search Engine bots. When writing, it is not that difficult to incorporate the proper amount of keywords or keyword phrases known as keyword density, throughout your text.Standard density is anywhere from 4% - 10%, depending on the niche you are in. Ultimately, it is best if you can stick with one or two keywords or phrases, per article or page. Do not stuff your content with the same keyword over and over again. While it might seem as though doing so will help to boost your content, higher in search engine rankings, Google actually penalizes you for this.When you are creating your website, one of your main goals is to write content around high paying keywords. Not necessarily the highest paying keywords, of the month but the highest paying keywords in YOUR NICHE.Unfortunately, you will soon discover that if you decide to write content around the highest paying keywords, the competition are so intense that you will lose out to the big dogs out there. It is advisable to stand out small and build it big.Boredom is also a possibility if you decide to write about nothing but the highest paying keywords. If you do not enjoy the topic you are researching, not only will you quickly lose interest, it will also take you much longer before you have any motivation.Another option is to write content for both higher and lower paying keywords. The idea behind this method is simple. Your pages that feature higher paying keywords may not enjoy a high search engine ranking, which means they may not receive as much traffic as you expect. But, there is a good chance that the lower paying keyword pages will get search engine traffic and hence, increasing the page views of all your pages.There are many ways to research popular keywords. Free keyword research tools are available as well as fee based tools (monthly subscription basis). Obviously the fee-based tools will produce better and more extensive results. But if you are working with a limited budget, utilizing a free tool is a good alternative.In conclusion, your Adsense revenue depends on the keywords you choose when you are writing your content. The more popular the keyword the better chance you have in making more money.